“Everyone talks. Nobody listens.
Tom is rare – he has a creative ear, not just an eye."
Alessandra Bellini, former Chief Customer Officer, Tesco
What I do
In short, I help make your agency's work more effective by speaking the creative team's language.Creatives and CDs often get blinded by the purity of "their" idea and can't imagine it any other way.'That won't work.' Yes, it will.
'Starting with the logo will kill it.' No, it won't.Just like a cost controller helps to maximise your budgets, I do the same for the idea itself, helping you shape and refine the work to make it even more effective.
How it saves you money
Endless rounds of creative rarely makes great work and only costs you money.When your agency gets to the right answer quicker, you save. But that means them understanding what you want and you understanding what they’re trying to sell you, and why.A quick call to a Creative Ear can help you give your agency the guidance they need to get to the work that you want, quicker - saving you on their heavy fees.
Who I've helped
“I give my agency three goes. If they still aren’t getting it, Tom helps them fix it.”
Paul Hamilton, Brand Director, Five Guys Europe“When I’m unsure about my agency’s work, I call Tom. When I want help choosing a route, I call Tom.”
Wael Jabi, Global Head of Marketing, KitKat“I get better work from my agency after we’ve spoken.”
Daniel Hegarty, founder, Habito
Who am I?
I've become a trusted advisor to some of the biggest names in marketing through my years working as a CD at the best agency in the UK and an ECD at the biggest. I won their trust through the campaigns I helped them create - work that was always right for them, even when it wasn’t right for the agency.For a flavour of my creative brain, you can see my work at tomdrew.co.ukGet in touch
[email protected]
07747608231